Qualitative Market Research:  

We undertake in-depth interviews from face-to-face, telephone and web based interviews - with individuals ranging from general population (Gen POP) to senior key decision-makers (Business professionals) and healthcare professionals to key opinion leaders (KOL’s)  - using structured and semi-structured discussion guides.

We conduct focus group discussions with consumers, businesses and policy makers, carefully stratified to meet the needs of individual research projects. We run web-based data gathering exercises, capable of collecting both qualitative and quantitative information. Qualitative studies we conduct comprises of -

  • One To One Interviews ~ In-depth interviews (telephone, face-to-face, in-facility/in-Clinic)
  • Focus group interviews / discussions, mini-groups, expert groups
  • Mystery Shopping / Accompanied shopping trips (AST)/ Shadow shopping’s
  • User Research & Ethnography research encounters
  • Product Placements, Product Test Services, Test Kitchens
  • Other types of market research based on client needs.
  • Usability Testing on various proto-types ( Intranet, Internet, Devices, software applications)
  We are proud to announce 1Lotus Research is a member of "The Association for Qualitative Research - AQR"

Multi Country - Primary Market Research Fieldwork
One Way Mirror Viewing Facility
Consumer Market Research
Business Market Research
Industrial Market Research
Technology Market Research
Social & Rural Research
Strategic Marketing Research
Customized Experience Research
Market Research Fieldwork
Secondary Market Research
Quantitative Market Research
Qualitative Market Research
Computer Aided Telephonic Interviews
Healthcare Market Research
B2B and Industrial Research
Online Panels
Usability Testing Support
Ethnographic Studies
Mystery Shopping Practice
Sensory Evaluation
Markets Covered | User Experience Research | Quantitative Market Research | Qualitative Market Research | Healthcare Market Research | Online Research | Careers
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