In market research, fieldwork is the term used for the collection of primary data from external sources, it is usually followed by a data processing step and then analysis and reporting. Fieldwork may be conducted by either a dedicated fieldwork company or, if the market research agency has one, an in-house fieldwork department. Fieldwork includes qualitative and quantitative methodologies such as observation, mystery shops, hall tests, interviews (CATI, face to face, online) and several others.
We can take over any specific stage of the market research process, i.e.:
- design or adjustment of survey instruments
- recruitment of respondents, sampling
- data collection, interviews or moderation
- data cleansing or data analysis,
- interview testimony,
- translation into local languages
- reporting (top-line or full reports),